No choice, just pure passion. It’s in the blood. And every moment is one to enjoy.

It all started as a boyhood dream. Every free hour I spent in or around trucks. After countless kilometers across Europe, the moment came to let my creativity take the wheel. Together with an incredible team of colleagues, I helped build one of the most recognized names in the Trucking Lifestyle world. I poured my heart and soul into it, helped shape the world of truck accessories, and inspired others to live the same passion.

Now, it’s time for the next chapter - my own transport company, my own truck, my own name shining on the lightbox. Not just for show, but for real work. Honest work, driven by pride, craftsmanship, and pure love for the job.
And even today, every time I start the engine, I feel that same spark I had as a kid - eyes wide open, chasing the horizon.

But blood goes where it shouldn’t crawl - the passion never fades. To share the pride, attitude, and spirit of it all, I created a small merchandise line, so others can share the same love for the unique Dutch-style trucks. But in their own way - with their own identity.