It’s not a choice, it’s our passion. We simply have to - but we love every moment of it.

It all began as a boyhood dream. Every free hour we spent in or around trucks. After countless kilometers across Europe, the moment came to unleash our creativity. With a solid team of great colleagues, we built one of the most recognized names in the Trucking Lifestyle world. We poured our heart and soul into it, helped change the world of truck accessories, and inspired many others to embrace the lifestyle.

Now we’ve taken a step back, but it’s time to push the dream even further — with our own truck, our own name on the lightbox. Not just for show, but for real work. And we enjoy every single kilometer, just like when we were those kids staring wide-eyed at the road ahead.